We are seeking an experienced SEO and Digital Marketing Specialist to manage and optimize our complex website, which offers multiple services and caters to a diverse audience. The candidate will be responsible for improving search rankings, boosting traffic, and managing marketing campaigns across different platforms.
Key Responsibilities:
- Comprehensive SEO Audit: Perform a full technical audit of the website to identify areas for optimization.
- On-Page SEO: Optimize meta tags, headings, alt texts, and URL structures for SEO best practices.
- Keyword Research: Identify high-impact keywords and integrate them into content strategies.
- Content Strategy: Develop and optimize blog posts, landing pages, and website content to drive organic traffic.
- Link Building: Implement ethical link-building strategies to enhance domain authority.
- Technical SEO: Resolve complex issues like crawl errors, page speed optimization, and mobile responsiveness.
- Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and SEMrush to track SEO performance and provide regular updates.
- Social Media & Paid Ads: Manage social media strategies and PPC campaigns (Google Ads, Facebook Ads) to drive traffic and conversions.
- Competitor Analysis: Conduct ongoing competitor research to adjust strategies and outperform industry rivals.
Requirements:
- Proven experience managing SEO and digital marketing for large or complex websites.
- Proficiency with SEO tools like Ahrefs, SEMrush, Moz, and Screaming Frog.
- Strong understanding of Google Analytics, Google Search Console, and keyword research tools.
- Experience in social media marketing, paid advertising (PPC), and conversion rate optimization.
- Ability to work on complex websites with multiple categories and a large volume of content.
If you're passionate about optimizing large-scale websites and executing cutting-edge digital marketing strategies, we’d love to hear from you!