Social Media and Email Marketing Specialist Needed for Language Learning Business
Description:
We are seeking a talented and results-driven social media marketer and email marketer to help grow our Korean language learning business. You will be responsible for managing our online presence and creating email campaigns that engage our audience and drive sales.
Responsibilities:Social Media Marketing:
- Develop and execute a content strategy for platforms like Instagram, TikTok, and YouTube.
- Create engaging posts, short videos, and reels tailored to our target audience.
- Schedule content and manage social media calendars.
- Interact with followers to build community engagement.
- Monitor and report on performance metrics (e.g., reach, engagement).
Email Marketing:
- Design and implement email marketing campaigns.
- Write compelling email copy to promote products, lessons, and content.
- Segment audiences and personalize campaigns.
- Analyze campaign results and optimize for better performance.
- Ensure email campaigns align with the weekly social media content themes.
Requirements:
- Proven experience in social media marketing and email marketing.
- Familiarity with tools like Meta Business Suite, Canva, Mailchimp (or similar platforms).
- Strong understanding of content trends on Instagram, TikTok, and YouTube.
- Excellent copywriting skills tailored for marketing purposes.
- Experience analyzing metrics and adjusting strategies based on data.
Deliverables:
- Weekly social media content calendar with 5 posts and engagement strategy.
- 2-3 email campaigns per week aligned with social media themes.
- Monthly performance report with actionable insights.
Timeline and Budget:
- Timeline: 3 months, with potential for extension based on performance.
- Budget: Open to competitive bids. Please include your hourly rate or project-based fee in your proposal.
Please include the following in your proposal:
- A brief summary of your relevant experience and portfolio
- Examples of previous social media campaigns and email marketing projects.
- Your proposed budget and timeline.