Social Media Manager for Personal Branding in Supply Chain Management
Introduction
I am a professional specialising in supply chain management, procurement, and related fields, seeking to enhance my personal brand and establish myself as a thought leader in the industry.
I am looking for a creative and strategic Social Media Manager to manage my LinkedIn account and, subsequently, my X (formerly Twitter) and Instagram profiles. The goal is to build a strong online presence that reflects my expertise while engaging a broader audience through diverse content.
I'm looking to grow my LinkedIn followers organically. The focus is on creating and sharing a variety of content types, including articles, visual content, infographics, carousels, and updates relevant to the supply chain industry.
The target is to achieve an increase of 1,000 to 5,000 relevant followers within 1-3 months.
Job Summary
The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy aimed at positioning me as a thought leader in supply chain management and procurement.
This role involves creating original, engaging content for LinkedIn (and later X and Instagram), fostering community engagement, and expanding my reach within and beyond my industry.
The content strategy will focus 70% on industry-specific topics and 30% on general trends and day-to-day life to appeal to a wider audience.
Your task will be to develop and implement an effective content strategy aimed at increasing my follower count and boosting engagement. Content should not only appeal to my current audience, but also attract new followers in the supply chain sector.
Benchmark Examples: The successful candidate will be able to create content and manage social media presence comparable in quality and engagement to these LinkedIn influencers:
• Tom Mills: www.linkedin.com/in/tom-mills-procurement
• Tanya Wade: linkedin.com/in/tanyawade
• Muddassir ISM: linkedin.com/in/muddassirism
• David Jones: linkedin.com/in/dohjones
• Procurement Transformation Change: linkedin.com/in/procurementtransformationchange/
• Donna Bowden: linkedin.com/in/donnabowdenprocurementcareercoach/
Key Responsibilities
Strategic Planning:
• Develop a cohesive social media strategy to enhance personal branding and thought leadership.
• Research and analyse industry trends to create relevant content.
• Benchmark against identified influencers to inform content and engagement strategies.
• Organise a monthly meeting with me to plan content ideas and projects for the following month/s.
• Monitor and engage with followers, respond to comments, and foster conversations on my behalf.
• Assist in gathering and analysing data on key social media metrics (engagement, reach, impressions) and prepare reports to measure campaign success.
Content Creation:
• Produce high-quality, original content—including posts, articles, and multimedia—that reflects my voice and expertise.
• Ensure originality and authenticity; avoid reliance on AI-generated content.
• Use social media planning tools to schedule and post content, ensuring optimal timing and platform-specific optimisation.
• Produce weekly content based on the social content calendar, while keeping an eye on trends to stay reactive and create viral moments
• Create content that balances industry insights (70%) with general interest topics (30%).
Personal Brand Development
• Maintain consistent voice and messaging across platforms
• Identify speaking opportunities and industry events
• Create content calendars that align with industry events and trends
• Develop storytelling approaches that humanise technical content
Platform Management:
• Manage and optimise my LinkedIn profile for maximum visibility and engagement.
• Plan for future expansion to X, blog and Instagram, adapting content strategies accordingly.
• Schedule regular posts and monitor platform analytics to inform adjustments.
Community Engagement:
• Engage with industry professionals, followers, and relevant communities.
• Respond promptly and thoughtfully to comments and messages.
• Identify opportunities for networking and collaboration within and outside the industry.
• Actively engage with industry leaders and broader professional community
• Initiate and moderate discussions on trending topics
• Build meaningful relationships with key industry influencers
Analytics and Reporting:
• Track performance metrics and prepare monthly reports on growth, engagement, and content effectiveness.
• Use data-driven insights to refine strategies and improve results.
• Continuously monitor social performance and lead on monthly, quarterly and yearly reporting, providing learnings and recommendations
• Monitor for trends and discussions relevant to the brand and share insights with the wider team
Qualifications
• Skills:
• Exceptional writing and editing skills with a knack for storytelling.
• Ability to generate original content that aligns with personal branding goals.
• Proficiency in using social media management tools and analytics platforms.
• Strong understanding of SEO and content optimisation.
Key Attributes
• Original thinker who can create authentic content beyond AI-generated posts
• Strong understanding of LinkedIn's algorithm and best practices
• Ability to maintain professional voice while adding personal touch
• Excellent interpersonal skills for community management
• Strategic thinker with strong project management abilities
Expected Deliverables
• Daily LinkedIn posts (mix of original content and engagement)
• Weekly engagement reports
• Monthly content calendar
• Quarterly strategy reviews and adjustments
• Growth and engagement metrics analysis
Success Metrics
• Follower growth rate
• Engagement rates on posts
• Quality of network connections
How to Apply:
Interested candidates should submit their resume, a cover letter highlighting relevant experience. Shortlisted candidates will be sent a link to provide task specific information