We are looking for a talented and results-driven Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing social media strategies to strengthen our brand presence, engage our audience, and drive growth. This role calls for creativity, strategic insight, and exceptional communication skills.
Responsibilities:
Design and implement comprehensive social media strategies that align with business objectives.
Create, curate, and manage published content, including images, videos, and written posts.
Collaborate across departments to manage brand reputation, identify key stakeholders, and coordinate action plans.
Engage with users proactively, cultivating leads and driving conversions.
Monitor social media interactions, respond to user inquiries, and compile performance reports demonstrating ROI.
Utilize tools like Yoast SEO and Rank Math for optimized content.
Update and manage website content within WordPress.
Qualifications:
Proven experience in social media marketing or as a digital media specialist.
Strong consulting, writing, editing (photo/video/text), presentation, and communication skills.
Experience with social media analytics tools and demonstrable social networking expertise.
Knowledge of web design, web development, CRO, and SEO.
Solid understanding of online marketing and key marketing channels.
Positive, detail-oriented approach, with strong multitasking and organizational skills.
Additional Information: While submitting a video introduction is optional, it will give you an advantage in the application process.
Please include answers to the following questions with your quote:
Describe a time when you faced unexpected challenges during a social media campaign. How did you identify the issue, and what specific actions did you take to resolve it?
How do you measure the success of a social media campaign? Which metrics do you prioritize to align with different campaign goals?
Have you had to adapt a social media strategy due to changes in audience behavior or platform updates? Describe the situation and the steps you took to make these adjustments.
How do you incorporate SEO into your social media content? Describe your strategies or tools to ensure content visibility and engagement.
Tell us about one of your most successful social media campaigns. What were your initial goals, how did you achieve them, and which tools did you use to measure ROI?