Hire Freelance Marketing Communications Expert: Skyrocket Your Sales & Brand
Are you looking to hire a Marketing Communications Expert to laser target your audience? Hiring a specialist will help you draft an integrated marketing communications plan and strategy. Top freelancing sites like Guru can connect you with fully vetted freelance Marketing Communication Experts across a range of industries. Marketing Communication Specialists assist efficacious sales and marketing management by creating engaging marketing collateral and simplifying the internal and external communications.
What Is Marketing Communication?
Marketing Communication is a cross-disciplinary activity that needs multiple skill sets and smooth coordination between different company departments. It is the strategy used by a company to reach their target market through different modes of communication channels. It usually includes:
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What is to be said?
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Where is it to be said?
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And to whom it is to persuade?
Marketing communication utilizes a blend of marketing tools to focus on conveying a strong brand message to the target audience or the market in general. It is a part of marketing mix that defines the 4Ps of marketing:
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Product- It is necessary to understand the nature of the product and its USP.
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Price- Pricing decisions should be such that it influences supply, demand, profit margins and marketing strategy.
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Promotion- After pricing comes the promotion. It utilizes diverse channels to promote pertinent product information to target potential customers.
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Place- It is all about putting the right product at the right price at the right time.
After scrutinizing market research, freelance Marketing Communications Specialists come up with excellent communication strategies to set foot on external sources and the inside ones as well. Many online hiring websites like Guru can help you get in touch with Marketing Communications Experts to help manage outreach.
What Does a Marketing Communications Specialist Do?
A Marketing Communications Specialist fosters a company’s aim, products and services with its target audience. He/she works closely with the marketing teams to mold a company’s image and values. Some of the other responsibilities include:
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Finding potential opportunities and creating content to be spread via social media, websites, newsletters & other distribution channels.
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Ensuring that the messaging supports key business strategies. Moreover, they serve as a business’ media association and conduct Press Conferences and briefings.
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Creating on-brand marketing materials and correspondence
Qualifications to Look for in a Freelance Marketing Communications Expert
Marketing Communications Experts must have sound written and verbal communication skills to execute their tasks without fail. However, you must ascertain the following qualifications before hiring one:
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A Bachelor’s degree in Marketing, Communications, or Journalism
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Ability to adapt to unforeseen situations and can handle stress.
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Must come up with creative and innovative ways to promote a business and achieve its target KPIs.
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Knows the correct time to send out your information or message.
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Has an analytical mind i.e. the expert must be able to convert analytics into valuable insights.
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Is tech savvy and is well-apprised of the latest tools and trends.
Online freelance websites like Guru are a perfect platform to hire freelance Marketing Communications Experts for every marketing need you may have.
Benefits of Hiring Marketing Communications Expert
Freelance Marketing Communications Experts can provide the following services-
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Integrated Marketing Communications: Targeting customers with key messages using several media distribution channels.
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Event Management: The experts take full control of major corporate, government or organization conferences or even a series of events.
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Marketing Communications Planning and Strategy: the specialists develop and implement a marketing communications plan and strategy to supervise round-the-clock branding, sales and engagement activities.
Communication is something that distinguishes a company from its competitors. As an advocate of a business organization, a Marketing Communications Specialist acts as an organized strategic partner. Hire best of the best Marketing Communications Specialist now!
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