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Search engine marketing (SEM) is a strategy to increase a business's visibility on search engine results pages through paid advertisements. SEM combines targeted campaigns and analytics to drive web traffic, generate leads, and improve brand awareness. For small businesses, SEM is a game-changer, enabling them to compete with larger companies by strategically reaching potential customers when they search for related products or services.

 

Essential Skills to Look for in Search Engine Marketers

Expertise in managing Google Ads, Bing Ads, and other platforms.

Strong keyword research and targeting capabilities.

Proficiency in campaign tracking and analytics tools.

Ability to create compelling ad copy and visuals.

Knowledge of budget optimization to maximize ROI.

 

What Hourly Rate Do Freelance SEM Experts Charge?

Freelance search engine marketers usually charge between $40 and $100 per hour. Rates vary based on the marketer’s experience, track record, and the size or complexity of the campaign.

 

How to Hire Search Engine Marketers on Guru

Follow these steps to get started on Guru.com today:

Post Your Job for Free: Outline your project, required skills, and budget. Within hours, you’ll receive quotes from qualified freelancers eager to help.

Review Profiles: Browse portfolios, read performance reviews, and evaluate each freelancer's experience to find the best match for your project.

Set Up an Agreement: Choose from flexible payment terms like hourly, task-based, or fixed-price agreements to suit your preference.

Communicate Through WorkRooms: Collaborate seamlessly with your freelancer using Guru's WorkRooms. Keep track of progress, share documents, and manage communication in one space.

Use SafePay for Secure Payments: Complete payments only after reviewing and approving the work, ensuring complete peace of mind.

 

Start searching for search engine marketers, and post your job on Guru today.

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