Find Freelance Technical SEO Experts for Your Projects
When it comes to strategizing around search engine optimization (SEO), technical prowess is the defining factor in paving the path towards online visibility. A technical SEO expert is much more than a keyword savant or a backlink aficionado; they are the architects behind the scenes, ensuring that a website is structured to serve both the user and search engine bots.
The crux of a technical SEO expert's role revolves around evaluating the technical infrastructure of a website to enhance its search rankings. They focus on three primary pillars:
An SEO expert ensures that your website can be crawled efficiently by search engines. This includes optimizing website structure, sitemap, using proper redirects, and ensuring that there are no obstacles that could impede indexing.
Technical SEO experts rectify any on-page issues that may hinder a website's performance, such as page speed, mobile-friendliness, optimization of meta tags, and content duplication across the website.
In the age of cyber threats, website security is not just a concern for tech companies; it also has an impact on SEO. A technical SEO expert helps to secure your website to build trust with search engines and visitors alike.
Essential Skills to Look for in a Technical SEO Expert
The role of a Technical SEO Expert demands a vast array of skills. Their work transcends the realm of conventional SEO and often intersects with web development and user experience (UX) design. If you're in the market for such a professional, keep an eye out for the following competencies:
Proficiency in Coding
A deep understanding of HTML, CSS, JavaScript, and potentially server-side scripting languages like PHP or Python is essential for identifying and solving technical issues that affect SEO.
Website Architecture Mastery
The ability to structure a website in a logical manner that serves as a SEO-friendly blueprint is cardinal. The expert needs to understand how to categorize content and link it effectively for both search engines and users.
Analytical and Research Skills
Technical SEO is data-driven, dissecting analytics to identify trends, issues, and opportunities. Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEO crawlers is a must.
Adaptability and Continuous Learning
The digital landscape, and by extension, SEO, is dynamic. An ability to adapt to algorithm updates and new technologies, along with a penchant for continuous learning, is indispensable.
What Hourly Rate do Technical SEO Experts Charge?
The hourly rates for Technical SEO experts can vary significantly depending on factors like experience level, geographic location, and the complexity of the task. Junior or entry-level experts may charge $50-$100 per hour, while mid-level professionals' rates might fall in the range of $100-$150 per hour. Seasoned veterans with a solid track record of delivering results might command rates upwards of $200 per hour.
It's important to note that while hourly rates provide a benchmark, many SEO experts opt for project-based pricing structures or retainers. This approach often translates to better value for businesses as the focus shifts from hours worked to outcomes delivered.
In hiring a technical SEO expert, business owners must balance the cost of service with the value that it delivers. Remember, technical SEO is an investment in the digital visibility and success of your business—a pivotal service in an age where most brand interactions begin with a simple online search.
How to Hire a Technical SEO Expert on Guru
On Guru, businesses can connect with skilled technical SEO experts across the globe. To start your hiring process, create a free account and post a job. Add details such as the job title and a clear description of the work. Be specific about the skills you need. Define your payment terms and list any location preferences. Submit your job, and receive quotes from freelancers within hours. Review and analyze the freelancers' quotes along with their ratings, feedback, previous projects, skills, experience, and certifications. Send a message to those freelancers who best suit your needs, then select the right person for the job. Pay the freelancer(s) for the completed work through Guru.com's secure payment system, SafePay, and leave feedback on the freelancer.