Citri is a ficticious brand of citrus-infused vodka. The brand represents a high end, luxury drink that can either be used as a mix or enjoyed on the rocks.

The logo was created to encompass the tropical aspects of the fruit while maintaining a sleek, sophsiticated allure. The heavy use of black through white space creates mystery and an identity that can be easily recognizable. The brand utilizes both a logo and a logotype to cater to different applications. Also pictured is a concept of the brand's packaging and the style of Citri's product photography, and a preview of the branding guidelines.