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GOALS
To create a logo for the client that evoked a feeling of ease and trust, while still maintaining a sophisticated essence
To draft a tagline concept
To create a business card template and website mockup
ACHIEVEMENTS
I conducted competitor analysis, research and spent time interviewing the client in order to fully understand the company's goals, as well as their expectations and preferences
I drafted logo sketches and presented the top 5 options to the client
I refined the client’s top choice, created a color palette and tagline based on the company’s details and received approval from the client
I finalized the logo design and drafted a business card, website and other branded mockups
OUTCOMES
The client was thrilled with the design and quality of the work
The client requested to continue moving forward with the website design and has added new marketing materials to the design scope
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