𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
Nottscars is a popular UK based local Taxi and Minibus Service provider in
Nottingham and surrounding areas, but it's online competitive market space is packed with competitors on in the region.
Website wasn’t following the Search Engine guidelines and was not optimized properly for a great user experience. Moreover its online presence (Search engine ranking and traffic) was also very minimal. Client had approved our Local SEO recommendation for effective Search Engine Optimization (SEO) and better website UX as well. Client was looking to get organic ranking and leads.
Website was lacking in lot of areas along with having issues like duplicate content and services were also not optimized effectively.
𝗗𝗲𝘅𝗗𝗲𝗹 𝗱𝗲𝘃𝗶𝘀𝗲𝗱 𝗮 𝗹𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝗴𝗼𝗮𝗹𝘀:
(1) Increase new, relevant website organic ranking & traffic
(2) Increase potential customer base & make them returning customers
(3) Increase the number of leads
(4) Increase the business
(5) Increase brand visibility via optimizing more keywords
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
DexDel immediately focused on to fix duplicate content issues along with all other
important aspects for better performance of the website and improved local SEO results. The execution involved a lot of improvement in the areas like: URL structure, Navigation, Headings, Content, Images and Schema in the website. The meta tags were required to be updated & optimized on all landing pages as well as all the service related pages on the basis of local audience queries. We put accurate work and meta on the entire website were also updated within a month. Additionally all other aspects of Search Engine Optimization were also considered to make is user friendly & engaging.
𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲:
• Google UK
• Bing UK
𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
DexDel delivered momentous results to the client by meeting the desired return on investment positively. Using effective strategies to get better organic SEO results, as well as providing more attention to higher converting local keywords/search terms & addressing audience queries, allowed us to effectively increase visibility and construct an incredible increase in relevant local ranking & traffic to the website. Regular testing and tracking through analytics were crucial to produce a higher ROI and increase awareness for our client’s brand and its services in the targeted areas. Kindly refer to some of the stats as below:
- Brought majority of keywords on first page & position in google.co.uk
𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗿𝗮𝗻𝗸𝗲𝗱 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝗿𝗮𝗻𝗸𝗶𝗻𝗴:
- minibus Nottingham #1
- minibus company Nottingham #2
- minibus hire Nottingham #2
- airport taxi Nottingham #10
- taxi Nottingham #5
- taxi service Nottingham #9