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Portfolio for Copywriting

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    • I write and produce newsletters of all kinds, both print and electronic. I'm a quick study, so have written newsletters for Schwab, DHL, healthcare organizations, food suppliers, various professional organizations, and more.
      I worked in-house at DHL as Communications Manager, handled announcements for the opening of a new sorting center, managed internal communications for the launch of ground service, and coordinated the communication of the merger between Airborne and DHL.
    • For CTB, the educational testing division of McGraw-Hill, I worked on strategy and wrote copy for five of their brands. In addition to direct mail, I wrote white papers, detailed product offerings, print ads, post cards, case histories, and more.
    • You need someone who understands the importance of maintaining your brand voice, writing from the customer needs, rather than spouting product features, and quickly understanding the nuances of your products and services. This proof demonstrates that ability.
    • While working at McCann Erikson, San Francisco's premier ad agency, I got a thorough education in writing for the web. This email was one in a series of informative, conversational, non-salesy emails Schwab sent to existing customers.
    • PacU2.jpg I did 12 in a series of testimonial ads for Pacific Union Real Estate. Each ad featured a different lifestyle challenge for the broker.
      PacU2.jpg I did 12 in a series of testimonial ads for Pacific Union Real Estate. Each ad featured a different lifestyle challenge for the broker.
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    Copywriting

JacobsCreative
JacobsCreative
Novato, CA, USA Past Earnings