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Sukai International is a sporting goods company that is struggling with positioning itself in the vast variety of sports brands. They don't have a unified voice or a unified feel to the customers that come in contact with them, thus not leaving a long impression.
CHALLENGE
Differentiating the brand. Create guidelines to unify the brand style and reflect the brand across all customer touch points.
OUTCOME
A strategic rebrand— A new logo, a unique identity style, a clear understanding of the brand attributes and positioning, that brings a brand new experience to their customers.
Defining the brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
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