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Sukai International rebrand

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    • Sukai International is a sporting goods company that is struggling with positioning itself in the vast variety of sports brands. They don't have a unified voice or a unified feel to the customers that come in contact with them, thus not leaving a long impression.


      CHALLENGE

      Differentiating the brand. Create guidelines to unify the brand style and reflect the brand across all customer touch points.


      OUTCOME

      A strategic rebrand— A new logo, a unique identity style, a clear understanding of the brand attributes and positioning, that brings a brand new experience to their customers.


    • Defining the brand

      Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.


    • Understanding what the Sukai brand is, helped define the mission statement and the style of the organization. This set the tone for everything created for the brand.
    • “The results provided immediate clarity of who we are... The work is just beautiful... The design totally matches our style.” - Shain, CEO of Sukai International
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    Brand Identity

    Brand Logo

    Identity Packages

    Logo Design

    Strategy

    Web Design

Evolve Design
Evolve Design
Luodong Township, Yilan County, T'ai-wan, Taiwan