"Compelling copywriting means knowing you, your offer, your prospect, and what will move your prospect to action." - Delivering creative and compelling SEO-optimized copy and technical content for varied business applications and audiences, as well as providing the essential expertise to deliver any project...accurately and on time! - Over 15 years in copy and technical writing has enabled me to achieve principal and senior-level status by continually demonstrating an exceptional work ethic reflecting devotion to product excellence, customer satisfaction, and cross-functional team execution. - Honorable service in the U.S. Banking sector (background in commercial lending with various banks and own a private commercial real estate lending company.) also helped develop my essential core qualities of discipline, integrity, and attention to detail.