Aka: Overview, Note: Some employers leave the title of this section blank and just write a summary of the business/team Every job description should include a brief background of your business. You should not assume your candidates know exactly what you’re all about. Even companies with well-known brands like Nike and Yelp include an About Us section in their job descriptions. You can do this at the start of your job description (more common (such as Yelp below)) or at the very end (which box.net does) or at beginning and end (which Nike does). SEO Note: If you want your About Us section to be the first section, then we recommend you make it very short due to Google Search Engine Optimization. Some Recruitment SEO experts believe that Google gives higher weight to the opening words on a Web page and so the sooner your job description page mentions words specific to the job, the higher up your search rankings will be. Examples (Yelp and Nike) Since 2004, our mission has been connecting people with great local businesses. We’ve fundamentally changed the way consumers make buying decisions by taking word of mouth online. Yelp brings transparency to the local business market, and we believe in helping consumers make smarter and more informed decisions about where to spend their money.