1. Collaborate with an influencer. It has been projected that brands will spend $15 billion on influencer marketing by the end of 2022. The increasing number of influencers is a game-changer that the affiliating marketing industry keeps an eye on. But before you reach out to influencers with a massive following, remember that you don’t always have to think about the numbers. Recently, micro and nano influencers have gained popularity and can play a significant role for brands on a tight budget. Additionally, you can strengthen your ties with your affiliates to maximize your partnership instead. Define your influencer marketing goals, and ensure that your brand, products and other relevant information are correctly presented.

2. Introduce loyalty marketing schemes. The competition has never been this intense since Covid-19 happened. It’s high time to develop unique strategies to encourage shoppers to keep coming back for more. One way is to give rewards to repeat and loyal customers. Provide incentives like cashback or credit points as part of the affiliate marketing software to increase bondage between advertisers and customers.