Innovative Design Engineering Animation is a one-stop product development and animation consultancy. We focus on providing out of the box solutions that fuel the development of highly innovative products. Our industrial design, engineering and animation teams provide the unique synergy our clients require to break the mold and be truly cutting edge. Define. Discover. Identify. Design. IDEA begins by taking a good look at the client's project, and thoroughly defining the project to help guide the next steps. Once project parameters have been defined, project teams drawn from IDEA's staff of over 90 industrial designers, animators, and engineers from among a variety of disciplines conduct research to gain a comprehensive understanding of needs and opportunities for the product. Then, multiple concepts are developed to address the identified needs, and the client decides which concept continues through the rest of the process. The end result places in the client's hands an aver