My background is in experiential marketing. Some examples of my skills include: -Developed a mobile tour providing 240 events per year across the United States resulting in over 2.8MM event impressions, 8.6MM road impressions, 2.8MM PR impressions, 3.1MM social media impressions and over $2.3MM in added-value. Managed all operations, logistics and strategic selection of event opportunities. -Managed budgets exceeding $4,750,000 including estimation, scope development, accurate financial reporting, creation of custom budget-tracking tools, account profitability and resource allocation to ensure leadership and client expectations were exceeded. -Drove development and flawless execution of experiential activations inclusive of planning, overseeing and leading a cross-functional team (strategy, creative, procurement and production) to achieve clients’ individual business goals.