Delivering the perfect brand for product, service or organisation requires an acute understanding,to customer and often customer,customer.
Website has one brand style (specific colors, fonts, and product images), but Facebook has a completely different look and feel… Which is totally different from your Twitter… And Instagram and Pinterest… And your Snapchat, too…Inconsistent branding is confusing. Your audience expects to experience your brand in the same way, no matter where they’re experiencing it. Having an all-over-the-place brand on social media hurts your overall branding, your brand recognition, your engagement… And in the end, it hurts your sales.