You shouldn't have to adjust your business to fit your software. Your software should fit your business. Publishing and ecommerce platforms such as Magento or Wordpress can be easy to use, but your business is unique. These platforms allow for customization that is impractical for those who would rather be building their business than learning how to build websites and analyze conversion metrics. By spearheading the development of revolutionary front- and back-end features that offered robust usability and advanced functionality, my company thrived as an efficient, multi-million dollar corporation. I can help amplify your company's online experience, from developing custom search algorithms and customer loyalty programs to automated order management processes that vastly improve transparency and reduce processing times. Additionally, conversion rate is the percentage of visitors to your website that achieve a certain goal that you set as your objective. Your objective might be someone making a purchase of a product, filling out a contact form, signing up for a mailing list, registering for your site, or whatever else you are trying to achieve. Before spending more time and money trying to obtain additional website traffic, it is critical to ensure that your website is optimized to actually achieve your goals, or your marketing efforts will be wasted. Conversion rate optimization is the process of identifying, testing and measuring changes to your website, ultimately resulting in a greater percentage of website traffic achieving your performance goals. If time and/or money is being spent to draw visitors to your website, increasing your conversion rate may be the single most important metric to focus on to grow your business and improve ROI. Conversion rate optimization does not just help increase the ROI of your existing traffic, but it also creates new opportunities for increased marketing to significantly accelerate your growth.