A marketing analytics professional with 8 years of experience. ? M.Sc. in Statistics with 8 years’ professional experience in Advanced Analytics, Statistical Consulting, Data Science, Machine Learning ? Experienced in statistical methods for Market Research, developed statistical models for: ? Patient and Physician Switch Indication- Behavioral Analysis in pharma industry (Using Logistic regression and machine learning model) ? Patient journey, persistence & compliance analysis, Customer segmentation & profiling ? Market Mix Modeling, Price Optimization and Promotional Effectiveness in Pharma, retail and finance industry ? Next Best Action plan for Physician ? Inventory Optimization: Supply Chain Management ? Predictive Churn Modeling in telecom industry ? 8 years’ experience in SAS, R, SQL, MS Excel Macros & Tableau ? Basic understanding of Big data analysis using HADOOP(HIVE) environment ? Frequently used Statistical Tools: Linear regression, logistic regression, regression diagnostics, variable selection, mixed model, unobserved component models, time series analysis, cluster analysis and optimization etc. Knowledge in Risk Modeling (PD), factor Analysis, Data Mining and HADOOP, Machine Learning technique-CART, CHAID, C5.0, Random Forest