Complete and strategic brand identity, logo design (2 concepts) to the creation of a brand manual.
Creating a comprehensive brand book is crucial to maintaining a consistent and distinctive brand identity.
| History, mission and vision |
creation of the brand, objectives and how it will be projected.
| Manifesto |
expresses the philosophy, values and fundamental purpose of a brand.
|Logo design|
Description: Clearly define the elements of your logo, explaining the symbolism and meaning behind each component.
Variations: color, monochromatic versions and any alternative version.
Clearance: Specify the minimum clearance around the logo to ensure visibility and maintain its integrity.
|Logo Usage Guidelines|
Placement: Guidelines for where the logo should be placed on different materials and platforms.
Size: The minimum and maximum logo sizes to maintain readability and impact.
Backgrounds: Indicate which backgrounds are suitable for the logo and when to use alternative versions.
| Color palette. |
Primary Colors: Define the brand's primary colors and their Pantone, RGB, CMYK and HEX values.
Secondary colors: secondary colors that complement the main palette and its usage guidelines.
Color Combinations – Provides examples of color combinations for different applications.
| Typography Guidelines |
Primary Font: Primary brand font, including variations (bold, italic) and use cases.
Secondary Source: If applicable, a secondary source to support specific content or use cases.
Font sizes: The recommended font sizes for various materials.
| Iconography |
Icons: Guidelines for their style, size and use.
Consistency: alignment with the aesthetics and general message of the brand.
| Do's and Don'ts |
What to do: Examples of correct logo use, color combinations and typography application.
What not to do: examples of incorrect use to avoid common mistakes.
| Brand book design |
Structure: Organization of the brand book logically, with sections for each element.
Visual elements: Visual elements, such as images and graphics, to demonstrate brand elements in action.
Writing style: consistent tone throughout the brand book, reflecting the brand's personality.
| Tone of voice |
A brand's tone of voice is crucial to communicating its personality, values and establishing an authentic connection with its audience.