I create custom funnels for business owners, which i use inside of Facebook to show a targeted audience of people a specific ad. I collect names and e-mails and/or phone numbers and generate a auto populating list you can view at any time and receive constant updates on leads being generated. I then set up your own personal pixel to track all this data. i also can set up an automated email sequence to send out to your list. I book a phone or skype call with everyone i work with before i accept any business proposals. And last but not least i set re-targeting ads that bring in an additional 10% on average of people who originally viewed the initial offer on facebook.