Level 1: Initial Phase Level 2: Keyword Research, Mapping (On-page) Level 3: Website Audit (On-page) Website Audit / Review Elements Level 4: Link Building/Acquisition (Off-Page) Research potential websites (that accept contribution requests) as per the target audience of the business. • Prepare Content Requirement according to the researched websites. • Sending the content requirement to the content writer to get the content ready. • "Meanwhile, approaching the researched websites with multiple titles and try convincing them to get a backlink from their website if bloggers approve the content. Generally, bloggers don't reply to our first email, in this case, we need several follow-ups sometimes.“ • Additionally, to maintain a relationship with the blogger. We need to engage with them on the social profiles of the bloggers as well.