i have majored in advertising and public reltions and have worked in varied industries and profiles. I have sold photocopier machines, did copywriting for annual reports for companies with revenues of US $ 220 million plus. i have had a major stint in client servicing with client base of the above mentioned figures. have worked on the planning and execution to the last details of big events. events that had an audience of 10000 plus. Designed the deliverables for such occassions.Based on the above experiences I have got into design and have worked on both mainline and below the line advertising. my knowledge of the mentioned softwares comes handy while working on diverse concepts. A music buff myself, i have designed the sound for a lot of events ( yanni has stayed a favorite). varied industries, varied profiles and varied experiences from the same has helped me to explore the strategic imperetives of design and communication and not just the visual appeal which lot of designers fall f