OVERVIEW
With 18 years in the advertising industry, working on as many categories, I enjoy developing the relationship between brand and consumer. From brand strategies and brand identities to promotions and product launches. New media to new business. Concept to execution. I'm a throw-out-the-rules, never-say-never, question-everything kind of guy.
EXPERIENCE
- Created integrated campaigns that included tradition, non-traditioal, digital, out-of-home, pos, direct and promotions
- Developed naming, identity and graphic standards materials for multiple clients
- Developed agency new business materials and played instrumental role in new business wins
- Participated in branding workshops
- Managed budgets, resources and timelines for multiple projects running simultaneously
- Responsible for hiring, mentoring and managing of creative personnel
CAREER HIGHLIGHTS
- Saved a life with a campaign that convinced a man to have a heart scan that lead to emergency bypass surgery
- Turned an ag