Strategic Development• Assessment of marketing opportunities and target markets• Budgeting, forecasting, & planning out various marketing & business development activities• Promoting brand and services.• Industry research, gathering intelligence on customers and competitors• Conducting competitor analysis by constantly keeping abreast of market trends through market research, mapping of competition, formulating sales and marketing strategiesOperational Development• Responsible for handling internet marketing team for business generation from global locations• Build referral and lead generation network• Identifying Channel Partners: Partnership opportunities in foreign territories with a vision to set up successful channel partners• Creating solution specific marketing collaterals by working closely with delivery/project management team, sales team, pre-sales team and clients• Create collaterals/content writing, blogs,