I am exceptionally skilled at reviewing your product/service, looking into the market comparables, identifying your core target consumer/customer, and creating dynamic and tactical strategies to reach them.The most important questions to ask your business are:Who are you?What makes you unique?Who are you trying to sell to?HIGHLIGHT PROJECTSCeridian DayForce - Corporate RebrandServed as Key Brand Strategist to an agency challenged to build a new brand direction and architecture for a $1.2 billion business services company. Working directly with the Ceridian's CMO and Global Marketing Director, I lead our team in determining internal, and market directed, communication strengths and shortcomings, and moreover, identify the causes and conduits for these messages and and ambassadored our creative team in building new brand concepts, germinated from clearly defined core values and brand ethos.Smashbox Cosmetics x Love MeConsulted on a capsule product partnership for the cosmetics brand ne