Inform is known for our lifestyle marketing initiatives and our work has been featured in the recent book by NY Times Magazine writer and author, Rob Walker, entitled "Buying In: The Secret Dialogue Between What We Buy and Who We Are." Inform had was a key player in one of the most successful automotive brand launches in recent history, Scion (a division of Toyota). We handled all national publicity, executed 50% of their non-traditional lifestyle marketing, and initiated their branded film efforts. Inform has worked with some of the most coveted brands in the world including Toyota, Levi-Strauss, KCRW, AT&T, Motorola, MAGIC International, and Ocean Pacific to name a few, as well as some of the most respected independent brands in fashion and music. We created the "pop-up" retail marketing craze with the creation of the premiere street clothing and art event "Ritual" that featured Levi-Strauss. Our branded content has been featured on MTV, Current TV, and ESPN, as well as m