Technology-based products are rich in features, rich in benefits, and rich in value – all of which are often difficult to convey to your market. At Carter & Co., we understand. We are tech-savvy marketing experts specializing in highly complex products and solutions in the computer, engineering, and manufacturing related industries. Technology-based products are rich in features, rich in benefits, and rich in value – all of which are often difficult to convey to your market. At Carter & Co., we understand. We are tech-savvy marketing experts specializing in highly complex products and solutions in the computer, engineering, and manufacturing related industries.