Over 25 years of experience:
• Building Client Relationships
• Creating Strategic Marketing Programs
• Creating Promotions/Special Events
• Improving Sales/ Market Penetration
• Enhancing Creative Direction
DEMONSTRATIONS OF EFFECTIVENESS
• Increased size, traffic, attendance and revenue for annual agricultural trade show associated with annual meeting by over 20% without increasing costs.
• Grew major global industrial printing trade show square footage sold and attendance by 26%. Launched two new branded exhibit areas, which grew by over 400% as a result of market research.
• Created and implemented award-winning integrated marketing program for national telecom firm, increasing retention rates, reducing churn, and increasing customer acquisition rates by 17%.
• Built publicly listed mutual fund from $2 million to over $178 million under management through exclusive use of direct marketing. Worked with compliance t