* Recommended effective marketing techniques based on Web analytics increasing sales by 40%.
* Managed paid search marketing including strategy, bid management, landing page, A/B
Testing and ROI reporting resulting in 25% increase of online store visitor traffic. Monthly campaigns costs were up to $25,000 with a ROI up to $27 sales/$1 cost.
* Drove SEO program including meta tag fields, site map and related links to optimize Natural search results.
* Led clients' online customer retention efforts including email campaigns. Split tested
new campaigns improving conversion, click through and total ROI by 50%.
* Orchestrated targeted graphics design and music technology advertising campaigns accelerating books to be on bestsellers lists.
* Created the first department's marketing brochure increasing awareness of emergency room locations, pre-employment and post accident drug testing, physicals and CPR/ First Aid training.