Back in the days of "mad men," many ads were created based on sensations, assumptions, or gut feelings. But in the digital age all people are surrounded by pop up ads, banners and billboards, when designing your ad you really need to do your homework if you want your ads to be successful.
With so much data so readily available to marketers and designers alike, it's crucial that you take the time to research the best approach for your campaign and let that data guide the direction you take in your ad design.
What does ad design mean?
Advertising design is the intersection of marketing and design.
Create advertisements for visual art, visual art, visual art.
The designs used in advertising are created by graphic designers and advertising agencies as well as corporate advertising departments who employ these professionals to create and implement brochures, direct mail, web ads, and print ads.
Design elements used include fancy letters, borders, cartoons, illustrations, and photos.
The main difference between ad creative and regular mainstream artwork is that ad art must be designed to reach the target audience and compel them to buy products and services.
Advertising design, which is often used synonymously with graphic design advertising, differs in that its sole purpose is to sell products and services.