I was appointed by my classmates to “Account Executive” in a 400-level Advertising Strategies course. My team supplied our professor with weekly and sometimes bi-weekly status reports summarizing the industry, products, buyer analysis, competitive review, segmentation, targeting, positioning, communications objectives, budget, creative strategy, media objectives, and our evaluation program to appraise the effectiveness of our IMC program elements. The team’s basic mission was to convince the client to accept the campaign proposal.I: Effectively managed and helped the team clearly understand our objectives, approved and edited all status reports, researched material and delegated them to my teammates, edited photos for our advertisements, presented our campaign proposal I was selected to participate in an independent study in collaboration with the Old Dominion University Society of Automotive Engineers team. Our primary objective is to secure sponsors for the team an