Adserver - trafficking and reporting (DFP, Freewheel, Adapt Tv, OpenX, Oas) Monetizing unsold inventory - setting up and maintaining your strategy Sales planning - responding to rfps to monetize premium inventory in operative Pricing - setting up your rate card and pricing models (cpm, cpc, cpa, cpv, cpcv) Campaign management - optmizing campaigns on content, pricing delivery and kpi's Product- negotiating contract and onboarding new vendors (creative, dmp, etc.) Reporting - Creating wrap up, delivery and kpi and sell thru reports. Programmatic and self serve - vendor negotiation/ onboarding and publisher setup