I have more than 10 years of experience in setting up new campaigns from scratch in AdWords, Bing and Gemini, analyzing existing campaigns, and ongoing campaign management. The following are some of the tasks I perform when setting up and optimizing an account: - Account audit (if existing) - Keyword research - Client website review for ad copy - Segmenting related keywords and ads into ad groups - Search query reports for negative keyword ideas - A/B testing - Ad extensions - Using Analytics for additional data to use in optimization - Remarketing - Device and other targeting optimizations - Search vs display campaigns