•Conducting keyword research to create a list of keyword phrases on which would be bidden. •Creating Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired) •Optimising all other parts of the AdWords campaigns to improve results. •Assisting in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. •Optimized nearly 650-700 UK & Irish Advertisers with gradual incremental success metrics in terms of leads and website visits. •Helped in implementing google analytics codes in website and evaluating various analytics metrics like bounce rates, avg. session duration etc.