Google Lead Generation Proposal Description of Services #1) Landing Page Creation. I will create a high converting landing page for you (based on a proven method) to capture new leads at a very high conversion rate. The conversion on your landing page may be the most important determining factor to your success. #2) Create And Manage Your Google Pay-Per-Click Campaign. I will do extensive keyword research and setup a Google Pay-Per-Click campaign with multiple different ad groups (each with different keyword groupings and different ads) #3) Split-Test Multiple Different Ads To Get You The Most Leads And The Cheapest Cost Per Click For each ad group I will split-test multiple ads, thereby finding the ad that gets the highest number of clicks. This will get you more leads, and in addition, Google rewards people who get a high Click-through rate by giving you a lower cost per click. #4) Ongoing Testing, Tweaking, And Optimization Of Your Campaign To Continue To Increase The Number Of Leads You Receive And Lower Your Cost Per Click. Every month I will analyze all of the keywords and ad Click-through data very carefully, and will make the necessary tweaks and improvements to ensure your account continues to improve instead of decline. #1) Someone that clicks on your Google ad will call the phone number on the landing page for a free consultation. (Please have someone available to answer the phone at all times that the ads are running, and preferably someone that is trained to convert these phone leads into appointments) #2) If they don’t call, the prospect may enter their information in the form on the landing page for a free consultation, and you will immediately be emailed their contact information. (It is recommended that you call these people back as soon as possible t