- design or restructure PPC campaigns to suit specific goals, including the writing of all keywords and ad copy, extensions, etc. - Ecommerce/Google PLA: in 30 days, increased overall PPC account revenue by 111% and ROI by 53% for online retailer by optimizing account and restructuring PLAs - Lead Generation: increased average monthly leads by 39% with a 44% decrease in average cost per lead for Cloud & IT services provider - Traffic: increased click through rate by 105% and decreased average cost per click by 79%; enabling an increase in average daily clicks by roughly the same amount with no change in budget for local contractor