visit clients to identify and evaluate their business and/or technical requirements assist clients with business planning, planning applications, government grant applications, legislative advice and new business ventures collect and analyse data, crop yield and financial reports to measure performance prepare or modify business or operating plans organise and conduct field trials to find solutions to clients' problems plan and implement improvements for the client such as using more effective pest control measures or finding more efficient ways to keep livestock organise presentations, demonstrations, training and farm walks for clients, colleagues, partnership organisations, professional bodies and other interested groups communicate effectively, both in writing and orally, with clients, colleagues and members of the public write advisory leaflets, technical notes and possibly press releases and articles market and promote consultancy services to new customers, while maintaining existing client relationships research and keep up to date with any relevant developments in agriculture carry out administrative duties, manage budgets and accounts, update information and prepare reports.