This season, for the first time, a streaming service will have exclusive rights to an NFL football package, when Amazon launches Thursday Night Football on its Prime Video service.

But with streaming still not quite developed for commercial use, the tech giant and the satellite TV company DirecTV have struck a deal to bring its Thursday night broadcasts to bars, restaurants and other out-of-home venues this season.

The deal will kick off with this week’s final preseason game and will continue for all 15 regular season games. It will also include Amazon’s pregame, halftime and postgame coverage. DirecTV for Business will be the exclusive commercial distribution partner for Thursday Night Football, which will otherwise be available as part of Amazon’s Prime subscription.