An Amazon Expert is a professional who specializes in managing and optimizing Amazon seller accounts to increase sales and improve product visibility. They have deep knowledge of Amazon's marketplace, including Amazon Seller Central, FBA (Fulfillment by Amazon), PPC advertising, SEO, and listing optimization.
Key Responsibilities of an Amazon Expert
1. Product Listing Optimization – Writing compelling product titles, descriptions, and bullet points with relevant keywords for better search rankings.
2. Amazon SEO & Keyword Research – Using keyword research tools to improve product discoverability and organic ranking.
3. PPC Campaign Management – Creating and managing Amazon Sponsored Ads to increase sales and maximize ROI.
4. Inventory & Order Management – Ensuring stock availability, managing fulfillment methods (FBA & FBM), and preventing stockouts.
5. Competitor Analysis – Analyzing competitors to adjust pricing strategies and improve market positioning.
6. Review & Feedback Management – Implementing strategies to get positive reviews and maintain a strong seller reputation.
7. Amazon Account Health Management – Ensuring compliance with Amazon’s policies, resolving account issues, and preventing suspensions.
8. Brand Registry & Protection – Helping brands enroll in Amazon Brand Registry for enhanced protection and marketing features.
Benefits of Hiring an Amazon Expert
Increased sales and revenue through optimized listings and ads.
Better product visibility and organic rankings.
Reduced advertising costs with effective PPC management.
Improved inventory management to prevent losses.
Compliance with Amazon policies, reducing risks of account suspension.
Amazon Experts work with private label sellers, wholesalers, and dropshippers to help them scale their businesses successfully. They can be found on platforms like Fiverr, Upwork, and the Amazon Service Provider Network.