Even the cost of gas would not have dared to rise so dramatically overnight.

Offering a season pass for €89 was a step in the right direction for Amazon, but it has since retreated two spots. At the beginning of the academic year, the American behemoth will significantly raise the cost of its Prime memberships, which are required to use the renowned season pass.

As a result, the company informs its customers in a letter that the cost of the yearly subscription would rise by more than €20 (to €69.90 from €49), or 40%. This new pricing will be automatically applied beginning on September 15—this includes when renewing the subscription. Additionally, the monthly charge increases significantly from €5.99 to €6.99. The