With over 7 years of experience in Amazon advertising, I have learned the advertising platform inside and out. I will manage your Amazon PPC Campaigns and implement all the latest strategies to boost your sales, ranking & profits while lowering your ACOS and raising your ROAS.
An Overview of PPC Strategy;
Running Auto Campaign initially for two weeks, extracting the keywords performing well, and adding them to the Manual campaign through Broad, Phrase, and ultimately exact targeting. We will start the Manual campaign after good keyword research while lowering our bids in the Auto campaign. This will reduce our Ad spent while increasing the sales velocity which will ultimately decrease our ACOS. Moreover, we'll be looking to target only the potential customer of our products which will result in a higher CTR (Click Through Rate) ratio. I will analyze and share weekly reports with you.
Note: It may vary with the goal you're trying to achieve from your campaigns. This was just an overview. I'll share the insights once we move forward with the project.