Considering the number of Amazon sellers on the platform and how fast they increase each year, you need to top up your game. You don't want your products to get drowned in the sea of search results right,?
Sponsored Ads are crucial in selling on Amazon for your product to be seen and get the conversions it deserves, so you have to make sure that your campaigns are at the top of their game daily.
As your PPC Manager, I will launch and optimize campaigns according to your business objectives and goals. Make sure that they stay profitable while scaling your business by applying different strategies in different situations. I will also help you set up a variety of promotions for our customers to enjoy and to help boost our sales.
Aside from being a PPC Manager, I also have the Amazon fundamental skills down so I can be of further help for you;
-Inventory Management
Being out of stock will result in loss of sales and will also lead to wasted ad spending, so it is necessary to frequently keep an eye on the stock levels of the clients' products as I run ads for them. I will then let them know if they're already running low and need to replenish their stocks.
-Listing Optimization
It is not as in-depth as what Content and Design Managers do, but what I'll do is analyze product listings and check if they were optimized enough in a way that will help increase our click-through rate and conversion rate. I will then state my insights on listings that don't comply with the retail readiness checklist to be optimized immediately and won't cause additional problems.
-Product Research
As a Product Researcher, I can help you find potential winning products by searching through different methods. Browsing through Amazon's Best Seller List, using available tools such as Helium10, target market, and niche analysis, then performing deep competitor analysis to determine if that niche will be easy to penetrate and compete. I can also help you calculate the estimated profit margin to know if the product will be profitable or not, even before supplier sourcing.
-Keyword Research
Searching for keywords should be done using different methods and using a variety of software. Some of the techniques that I know are:
*Research using Cerebro reverse ASIN to get the keywords that the competitors rank on.
*Helium10 Magnet Tool
*Keyword harvesting using Reviews for the top competitor.
*Search Term Report
*Amazon Suggested Keywords,
*and Brand Analytics.
-Supplier Sourcing
I can also help you find a good supplier and negotiate with them smoothly because I already know the different incoterms they are using. I've only experienced dealing with suppliers on Alibaba.com, but I also know how to find suppliers on other sites such as GlobalSources.com and ThomasNet.com.
-Customer Service
As customer support, I can help you answer buyer-seller messages, positive and negative reviews, and low ratings. I will be as pleasant and accomodating as I can be to give high customer satisfaction.