Amazon PPC Specialist

RESEARCH and SETUP

• Crafting personalized strategies to drive sales and enhance brand recognition
• Conducting thorough keyword research and optimizing campaigns
• Keeping a watchful eye on competitors and industry trends
• Implementing targeted campaigns to boost product visibility
• Staying current with best practices and trends in Amazon.

MONITOR and MANAGE

• Delivery of Amazon Sponsored Products, Sponsored Brand, and Sponsored Display ad campaigns
• Daily management of pay-per-click accounts on Amazon
• Optimization of conversions and Advertising Cost of Sales (ACoS) across SKUs
• Managing campaign expenses, budget estimation, and reconciliation
• Maintaining and monitoring keyword bids, budget caps, impressions, and account metrics
• Optimization of AMS, PPC, and Sponsored product campaigns using various methods
• Daily monitoring of ranking performance and adjusting campaigns accordingly.
  
  
  STRATEGIZE and REPORT
  
  
• Providing expert recommendations and implementing strategies for keyword opportunities, campaign structuring, targeting, and other aspects of paid search to align with your specific goals.
• Generating comprehensive weekly and monthly reports that encompass primary metrics, goal tracking, revenue tracking, and other important insights related to your paid search initiatives.
• Ensuring timely updates and reporting to the Chief Marketing Officer (CMO) on any changes, progress, and trends in your accounts, keeping them well-informed.
• Diligently monitoring and managing analytics dashboards, reports, and essential reporting tools to identify key areas of importance and align them with your goals.