Before we can convert anything into something, we need to generate a lead first. Before we can translate traffic into sales, subscription, shares or whatever we want someone to do, we first need to gather a certain degree of traffic. And I am good at generating traffic and lead. May it be on Facebook, IG, Google, Amazon or WordPress, I know how to analyze various metrics to generate a lead and know where we need to target and focus our content. Having experienced managing the social media account of a cosmetics start-up, I have learned how to target and use different demographics which may be peculiar and unrelated at first sight. Lead generation is a numbers game. There is a science that governs the data flow on the internet. People think differently, and each follows a unique psychology to the next person. However, having a post-graduate degree in a field where data and number crunching is a bread-and-butter skill, I have learned how to spot trends and use it to our advantage. My skills in data analysis will come very handy in advertising. Just like in the field of marketing, I can use my background in data analytics for placing ads and taking advantage of various analytics, metrics, and demographics that any platform provides may it be Facebook, Instagram or especially Amazon. My experience in data analysis in the academe will enable me to keep the average cost per click of every ad to a minimum while still maximizing the returns and conversion rate. I am also confident with my skill in gathering lead keywords for your ads that are competitive yet not too saturated or expensive. I know a competitive keyword when I see one, and I know how to adjust ad bids based on the ad's performance.