I help marketing orgs make better decisions by ensuring they analyze their data the right way. I can help with everything from test design to LTV / CAC analysis and do all of the coding in between.
Visualization:
Tableau, Google Data Studio, Metabase, Looker, Domo
Data manipulation / Programming:
Excel, Python, SQL
Marketing Tools:
Google Analytics, Facebook Ads Manager, Braze, Intercom, Mailchimp
Methodology:
Media Mix Modeling, Marketing mix model, marketing attribution