Seeking to apply my knowledge in addition to my teamwork and leadership qualities in your company, this provides an encouraging and challenging work environment of original thinking, experimentation and innovation. Each underlined word makes the audience feel something. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience. It’s no accident. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool. But there’s good news. For beginning writers, power words are one of the easiest tools to master. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose. All you lack is a list of power words to use, but of course, I have you covered there too. ?? Sadly, not that I’m aware of. That’s why I created this list. Slowly, over a period of several weeks, I catalogued all the power words that jumped out to me, organizing them into categories based on the emotion you want to create, so you can easily find the right word. In the future, I’ll also update the list, adding new words on a regular basis to make it the most comprehensive list of power words available anywhere. It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most. Enjoy. Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic – they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slow