Internationally recognised and experienced, my passion for optimal pricing & monetization strategies ensures that, on average, I achieve at least a 20.9% revenue uplift for companies I work with. My career has been a journey through the most commonly used pricing methodologies: the secretive pricing in the oil industry, cost-plus pricing in catering & consumer packaged goods, revenue / yield management in aviation, travel & tourism, and dynamic pricing in internet cafes on the High Streets of the EU and USA. Today, I primarily develop value-based pricing and monetisation strategies for companies that recognise that its not what I know about pricing in their industry that counts: its what I know about pricing in so may other industries that helps make my work with them more profitable.