13 years of experience in boosting apps & downloads with App Store Optimization! 🚀📈

Get your app discovered by more users & increase your performance.

✅ Keyword research & optimization ✅ Screenshots conversion optimization ✅ App store listing copywriting ✅ Competitive analysis & insights 📈 Senior expert & transparent reporting 🚀 Scale your app's success with ASO

Companies I've worked at:

ROCHE (Switzerland, Pharmaceutics) - Performance Marketing Manager
- App localization and culturalization for more than 70 countries and 24 languages. Extensive A/B testing to improve conversion, also working with 19 country-based teams for cultural inputs.
- Conversion Optimization (CRO) - bringing skills from UX and copywriting together to increase conversion for app stores and website, as well as other content formats, like articles and emails.
- App Analytics – testing and monitoring app usage data to improve processes and projects, and reiterate experiments changes for performance analysis.
- Automation Management (CRM) - developing a global Retention & Engagement project with Roche affiliates in India, Brazil, UK and Mexico. By increasing education and retention of users, increasing usage of the app, leveraging the right content to the right audience, in the right moment.

HACKABU GROWTH HACKING (Austria, Online Marketing Agency) - Growth Hacker
- SEM – managing Google Universal App Campaigns for several clients, using Search, Display, Retargeting and Youtube.
- App Store Optimization (ASO) – working on the app stores to improve apps’ rankings, increase CTR and conversion rate.
- Conversion Optimization – conceiving, planning and following on conversion experiments on website/app.

GINSTR (Germany, B2B App Development) - Online Marketing Manager
- Apps UX – analyze and develop app UX concepts
- App Store Optimization (ASO) – optimize 67 apps on Google Play to increase its rankings.
- App Performance Channels (SEA and Capterra) – setting up campaigns and managing them daily.
- Conversion Optimization (CRO) – plan and implement to increase the visitor-to-lead rate with tools.

REVE APP (Sweden, Fashion E-Commerce App) - Marketing Manager
- Nordics expansion – planning and leading the expansion to Norway, Denmark and Finland.
- ASO and SEO - optimization of the app and website, developing a consistent experience for the user
- Google Adwords – setup and optimization of Universal App Campaigns, Display and Search campaigns.
- Facebook Ads – ad layout, best target definition and performance management.